Houselogic On Real Estate Today Radio
  • Kitchen Trends with Staying Power

    Some trends -- like these helpful kitchen upgrades -- are actually worth more than a fleeting look. Plus, we describe the only maintenance strategy you'll ever need -- one that puts your home's No. 1 enemy on notice.
  • Dog-Friendly Landscaping Do's and Don'ts

    Being a pet parent doesn't mean sacrificing a nice yard. Make your space Fido-friendly and keep your curb appeal, too.
  • DIY Inspection Tips

    Make your home more energy efficient by inspecting your HVAC, windows, and doors. We have tips on how.
  • Fast Fixes for Nagging Problems

    Get your home open house ready by fixing up the little things, like a sagging towel rack or a scratched counter. We have tips on how.
  • Keep Warm and Save Energy This Winter

    Try these practical and cozy ideas for turning your home into a energy-saving haven.
  • How Does the CFPB Help You?

    Find an error in your credit report? The Consumer Financial Protection Bureau (CFPB) has your back. Find out how it's making sure your credit issues get resolved.
  • Lighting 101

    About 5% of a remodel budget is spent on lighting, so it's smart to brush up on lighting do's and don'ts before you start a project.
  • Where to Go to Find a Contractor

    You want to tackle some remodeling projects and need a reliable contractor's help. Where do you go? We have tips for navigating reviews, referrals, and rating sites.
  • Smart Ways to Up Your Curb Appeal Game

    Impress the neighbors with these value-adding exterior projects.
  • Top Value-Adding Home Improvements

    Ever hear anyone complain about having too much storage space? We didn't think so. Making more space for your stuff if just one way to up your home's enjoyability and marketability. Tune in for more tips.

Tips for Sellers

Selecting a RealtorĀ®

Your most important decision when selling your home is the selection of the person you choose to represent you.

The job of your Sales Associate is to support you in selling your home with the best possible terms, and to aid you through the entire process.

Your Sales Associate will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting A Realtor

Your Real Estate Professional should be:
  • Aware of the complicated local and state requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations.
  • Highly-trained, with access to programs for continued learning and additional certifications.
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Assisted by a fully-staffed marketing department.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
  • Deciding when to put your home on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.

Marketing Your Property
  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging Sales Associates in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property on our regular office schedule meetings.
  • Featuring your property on our web site and REALTOR.com.
  • Asking clients and colleagues if they know of possible buyers.

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!


Negotiating the Offer

Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:
  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your Sales Associate will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible:
  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.