Houselogic On Real Estate Today Radio
  • Tips for Picking Paint

    A fresh coat of paint is truly transformative. Paint can make a room feel bigger or cozier, depending on the shade. Certain colors can also make a room more calming. Learn more in this week's episode.
  • Tips for Rejuvenating Your Outdoor Space

    Spend more time on your porch or patio this summer by making the space irresistible to every member of your household.
  • Caring for Your Vacation Home From Afar

    Your vacation home needs love and maintenance even when you're not there. Learn about options for caring for your second home.
  • DIY Tips for Making a Home Your Own

    Want to spruce up your house? Consider DIYing. Projects like adding a wood deck or updating a small bathroom will make your home more enjoyable, and, if you do the work yourself, you'll save major bucks.
  • Do's and Don'ts of Moving In to a New Home

    Before you settle in to your new house, make sure to follow these smart new homeowner tips. And learn what mistakes to avoid, too.
  • Easy-Care Home Features That Add Value

    Don't be a slave to home maintenance. Features like front yard patios, quartz countertops, and vinyl shake siding cut back on to-dos, giving you more time to enjoy your space.
  • How to Fix the Most Common Home Repairs

    A running toilet, a leaky faucet, or a wonky ceiling fan are just a few problems you may face as a homeowner. Find out how to fix these common home repairs.
  • Why You Should Paint It Instead of Replace It

    Painting perks up your space and can save you money, too. Ceramic tiles, appliances, and floors are just a few items in your home that would look great with a new coat of paint.
  • Home Hacks for Easy Maintenance

    Home maintenance can be a breeze. All you need are some unexpected but common household items, including nail polish, blackboard chalk, and cooking spray.
  • Spring Cleaning Tricks

    Want to keep your home cleaner longer? We have some new cleaning tricks for you to try.

Tips for Sellers

Selecting a RealtorĀ®

Your most important decision when selling your home is the selection of the person you choose to represent you.

The job of your Sales Associate is to support you in selling your home with the best possible terms, and to aid you through the entire process.

Your Sales Associate will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting A Realtor

Your Real Estate Professional should be:
  • Aware of the complicated local and state requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations.
  • Highly-trained, with access to programs for continued learning and additional certifications.
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Assisted by a fully-staffed marketing department.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
  • Deciding when to put your home on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.

Marketing Your Property
  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging Sales Associates in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property on our regular office schedule meetings.
  • Featuring your property on our web site and REALTOR.com.
  • Asking clients and colleagues if they know of possible buyers.

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!


Negotiating the Offer

Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:
  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your Sales Associate will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible:
  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.